The Persuasionists

Following an unsuccessful focus group regarding one of his ideas, Billy is called into Clive’s office with the rest of the team for a grilling. The outcome has resulted in the agency dropping six places in the creativity league table.

The team embarks on a mission to rid gin of its old-fashioned image and develop a dark campaign inspired by Edvard Munch’s The Scream. Working with solemn filmmaker Michael, who promises to produce a badly directed film for 'distinctiveness', the team comes up with the slogan: 'Loneliness, madness, misery and death, will all your life your companions be, Drink Gin.'