The World of Jeffree Star

Dawson is shown different designs for his palettes, but rejects the designs he is shown as the deadline comes quicker. Eventually, as Dawson and Siwicki toss around ideas, Anna, the design manager, sends them a photo of an idea for the box, which Dawson and Siwicki love and immediately design a prototype.

Dawson and Star finally reveal their Conspiracy palette. Dawson and Star talk about the photo shoot and plans for the launch, as well as how they want to reveal the palette in the video. They also have a meeting with Star's team to plan how many units they will need for the launch and keep Dawson up to date with the shipping process. Star also talks about the loss of his dog Diamond, as well as complications occurring with his other Pomeranian, Daddy, trying to stay positive for the photo shoot. Finally, Dawson and Star reminisce on the last few months and share a heart to heart moment after Dawson starts to cry happy tears in the last scenes of the episode in Star's factory, overseeing the palettes being made.

Dawson and Star show their reaction's to Westbrook's and Charles' controversy alongside videos showing viewers requesting that Dawson show the aforementioned clips. The Conspiracy Collection goes live and almost immediately, most online retailers crash. Dawson, Star, and Star's team have a call with Shopify to get their website back up—Dawson and Star scathingly criticize Shopify during the call. The call gets cut short due to a Morphe store launch at the Mall of America. At the end of the episode, it is revealed that the Mini Controversy palette will change in the March and May 2020 restocks with a new shade being introduced.